In my last post, using the example of American Airlines, I wrote that there is no such thing as a perfectly and continuously satisfied consumer. However, there IS such a thing as an infatuated consumer. As with personal relationships, infatuation occurs when consumers first come in contact with a product or a service that deeply resonates with them. Consequently they become temporarily blinded by any shortcomings or possible defects, and are in a trance of positive affiliation. Think of your favorite gadget or car or restaurant. How elated you first felt, and how that sense of blinding elation gradually wore off with time.
But what happens when one’s infatuation goes overboard and tips towards fanaticism? A recent story about highly sought-after Kentucky Fried Chicken gives us some insight.
Via the Washington Post:
Kentucky Fried Chicken is something of a revolutionary symbol in the Middle East, as the Post’s Max Fisher described in this post on Libya’s “Uncle Kentaki” chicken earlier this week.
Now the Gaza Strip is getting in on the action: Enterprising Palestinians have begun smuggling fried chicken 35 miles from Egypt.
[Image via The Telegraph.]