Innovation by itself is self-gratification. Value on its own is too
generic. But together, Value Innovation is the key to uncontested
Answer: Blue Ocean Strategy is a portfolio of inter-related concepts and methodology allowing companies to breakaway from head-on competition in order to create and maintain uncontested market spaces of high customer value. The portfolio includes the whole leadership gamut from Strategy Formation, Strategy Implementation, Organizational Change and Staff Motivation.
Value Innovation is the first component of BOS, and provides the strategy formation framework. Value Innovation is a highly pragmatic, visual methodology that allows companies to challenge industry boundaries and taken for granted assumptions and in the process discover highly distinctive and successful strategies. Value Innovation sets the stage for the rest of the BOS concepts. It was first featured in a 1997, ground-breaking Harvard Business Review article.
The recently released book Blue Ocean Strategy, published in February 2005 by Harvard Business School Press, is the first source in which the entire portfolio of concepts and methodology is presented together in one collection. The book is expected to be an international best seller. Some early indicators: Already the most widely translated book ever published by HBSP, on the Top 10 list of the Wall Street Journal, and Amazon’s Best Sellers list.