One of the key attributes of Blue Ocean Strategy is its universal applicability. Companies of all sizes from start-ups to multinationals, operating in any market or industry can benefit from the alluring logic and simplicity of Blue Ocean Strategy.
In contrast, consider a business philosophy with far less applicability. There was a well-known shepherd who would go to the top of high mountains to buy sheep from the mountain dwellers, then bring his collected flock down to the valley and sell them for a healthy profit at the village market. He would always pontificate that the secret of his success was to “buy high, sell low.”