"I set irrational goals (Michael and I together), to encourage our team so they don't think of conventional solutions. If we asked for a 10 or 20 percent increase in productivity, we'd get conventional solutions. But if we ask them to double their productivity, then they have to rethink everything." --Kevin D. Rollins, CEO, Dell (NYT 19 December 2004)
-After 40 years of making people stand in line, Disney instituted the Fastpass, an internet-based reservation system, to allow visitors to reserve a space for a ride in advance
-95% of visitors like the change, and although seemingly trivial, will have a profound influence on the industry. Hence an excellent example of low cost, high-impact innovation through challenging taken for granted assumptions and traditional industry norms.
-Disney Corp: "For 40 years we have been teaching people how to stand in line, and now we are telling them that they don't have to."
Are these viewpoints you share? If so, you are ready to create a
'Blue Ocean Strategy' for your business. Get in touch with Gabor George Burt at the email address above.