Is your bulletproof vest weighing you down? Are you tired of the extra bulk giving you that not so fashionable appearance? Our colleagues over at Business 2.0 recently reported on an innovation which is likely to change all that.
Using special materials, Miguel Caballero of Bogota, Columbia, has created a new type of armored clothing which fits like Armani yet protects the wearer from point blank gunfire. “The first bulletproof leather jacket he created weighed 11 pounds. Today, the same garment with the new material weighs just 2.6 pounds.”
In Blue Ocean Strategy style Caballero’s designs have challenged the industry functional-emotional appeal. His designs are already popular with high-ranking officials in the region and his soon-to-open boutique store in Mexico will sit alongside such high-end brand name stores as Armani, Cartier, Louis Vuitton and Tiffany.