The tranquil waves of the Caribbean Ocean, and the lush backdrop of Belizean beaches are poised to serve the stage for the launch of the Blue Ocean Executive Experience(BOEE). Beginning this December, and by invitation only, senior executives will join BOEE Architect Gabor George Burt for a lifetime event that is designed to stimulate the senses and foster an atmosphere of profound learning. This four-day program of adventures, exercises, beach-side lectures and discussions will allow executives to fully internalize the perspective of Blue Ocean Strategy and teach them to navigate past competitive, bloody “red oceans” into calm, uncontested “blue oceans.”
The BOEE will continue on to its next landing-place, Dubai, in the First Quarter of 2007, and further stimulating destinations around the world, thus becoming the premier platform for executive learning on the topic of Blue Ocean Strategy. And the premise of learning the mindset of BOS through the very medium of invigorating surroundings is a Blue Ocean Strategy concept in itself.
For more information about the BOEE, or to express your interest in attending an upcoming BOEE session, you may visit the Blue Ocean Executive Experience official website or contact us here at Creating Blue Oceans via the email tab above.
“A company is not only top management, nor is it only middle management. A company is everyone from the top to the front lines. And it is only when all the members of an organization are aligned around a strategy and support it, for better or for worse, that a company stands apart as a great and consistent executor. Overcoming the organizational hurdles to strategy execution is an important step toward that end. It removes the roadblocks that can put a halt to even the best of strategies.” (Blue Ocean Strategy, p. 171)
What do BMW, Raytheon and Nokia all have in common? They are all Blue Ocean Strategy Companies in Motion who are shining examples of companies promoting innovative management methods. As a recent Business Week article suggests, all three of these companies are looking past traditional management structures to help employees create Blue Oceans:
How does BMW manage discipline with creativity and keep the anarchy of networks from careening out of control? Workers at the Bavarian automaker are encouraged from their first day on the job to build a network or web of personal ties to speed problem-solving and innovation, be it in R&D, design, production, or marketing. Those ties run across divisions and up and down the chain of command.
These companies understand that just because you’re big doesn’t mean you’ll stick around, that bureaucracies are the clog in the wheel and that “lightning-fast” changes can spark the difference between here today and gone tomorrow. Empowered by Blue Ocean Strategy-like thinking, and questioning the traditional rules of management helps keep these companies on a continuous path of reinvention.
Chances are you’ve started to hear more and more about medical tourism,
the act of traveling to faraway, less-developed countries to obtain
medical, dental and surgical care at fractional costs. We know a few
people who have been talking about pursuing this as an alternative to
traditional US- and Western European medical care providers, which
prompted us to examine how this blue ocean is being created.
First off, there is the price factor. Overseas medical institutions are
able to provide the same treatment oftentimes at less than one-third of
the cost in the United States. According to CNN Money “This year alone,
upwards of 500,000 Americans are expected to travel overseas to get
their bodies fixed, at prices 30 to 80 percent less than at home.”
Secondly, there is a heightened emphasis on quality. Medical tourism
identifies and transports people to the very places in the world where
treatment for their medical condition has the best reputation, medical
staff, and facilities.
And thirdly, medical tour operators assist not only with finding
doctors and scheduling surgeries but also with making travel
arrangements and sightseeing programs. Therefore there is a component
of mental well-being and stimulation, which are important elements in
providing for speedy recovery.
Based on these factors, medical tour companies are rapidly rearranging
the factors of competition in a way that is delivering higher customer
value at lower costs, posing a viable alternative to the traditional
medical establishment in developed countries. It’s a blue ocean
industry in the making.
To break out of red oceans, companies must dismantle accepted boundaries that define how they compete. Instead of looking within these boundaries, managers need to look systematically across them to create blue oceans. To help this process of discovery, Blue Ocean Strategy offers 6 perspectives, such as looking across alternative industries, across strategic groups, across buyer groups, across complimentary product and service offerings, across the functional-emotional appeal of an industry, and even across time (Blue Ocean Strategy, p. 48).
We were recently tipped to the exploits of Brown Paper Tickets which seems poised to take the event ticketing and distribution world by storm. BPT enables even the smallest of merchants to become an event producer and ticket distributor. All one needs to do is plug in the event information and then direct people to the BPT website to purchase a ticket. So if you are having a charity luncheon for ten people, or a concert for ten-thousand, Brown Paper Tickets can handle the entire ticketing and distribution process.
As the author of this article states: “Brown Paper paves the way for other ticketing companies to reduce ticketing fees and change their ways or perhaps lose the markets they currently dominate.”
Rather than going head-to-head with the largest online ticketing agencies, and swimming in a shark-infested red ocean of price competition, BPT is simultaneously creating a leap in customer value while targeting a drop in industry cost. How? By daring to rearrange accepted factors of competition.
Do you see other companies which deserve to be recognized for their pursuit of Blue Oceans? Share your ideas with us.
Blue Ocean Strategy is all about challenging conventional wisdom – questioning taken-for-granted assumptions, and overstepping industry boundaries. It’s a frame of mind of continuously questioning and searching for a different angle and fresh perspective. You can draw inspiration from everyday life, and train your mind by having a discerning view of the world around you. Consider the following bits of comic insight, as examples of challenging conventional wisdom.
Destination bound Shortly before landing we always hear the in-flight announcement that “we are approaching our final destination”. Why does this always have to be declared just at that time? Haven’t we been doing so ever since take-off?
Spotted owl Does the spotted owl ever get any privacy?
Once upon a time recycling was seen as an expense and hassle rather than a profit generator. But the gradual realization by countries around the world that something needs to be done about waste, especially from used electronic goods, has led to stricter laws for recycling and even stiffer penalties for those who don’t adhere to these new policies. And, it has also created opportunities for business growth.
A recent Business 2.0 article explores the new direction taken by manufacturers of electronics to recycle, led by the mobile handset industry, including the likes of giants such as Nokia. It seems that these corporations are starting to realize that green is not just the color of money anymore:
According to Earthworks, an environmental-policy nonprofit group based in Washington, D.C., less than 2 percent of the 130 million cell phones discarded nationwide each year are getting recycled.
If recyclers could make as little as $4 per phone from reselling parts, recycling phones could become a half-billion-dollar industry.
So, given this profit potential, there is a Blue Ocean space to be had in recycling by the simultaneous pursuit of lower costs and differentiation. This kind of winning strategy has been in place over at HP for quite some time now as we wrote about this past Summer. Do you know of other companies implementing innovative, yet profitable recycling programs? Share your story with us.