We recently intercepted an interesting story about Kingdom Financial Holdings, a Zimbabwe-based company which is looking to list on the NYSE in order to mobilize the capital necessary to become an international player in the banking sector, and to contribute more meaningfully to the local economy. In a statement from the group’s president, Mr. Chanakira:
For us listing on the NYSE is a blue ocean strategy…. Our strategy is not to follow our whims but the investors wherever they are, whether in South Africa, Dubai or New York.
According to W Chan Kim's book "Blue Ocean Strategy,"' the metaphor blue ocean elegantly summarizes the vision of the kind of expanding, competitor-free markets that innovative companies can navigate.
This is the opposite of "red oceans," which are well explored and crowded with competitors, "blue oceans" represent "untapped market space" and the "opportunity for highly profitable growth."
Mr. Chanakira continued that Kingdom is exploring a lot of opportunities, which would see them expanding on the African continent including: Mobilizing several 100 million USD to register banking operations across Africa, opening up new branches, and introducing more advanced, globally-accepted electronic banking facilities.
The group is currently enjoying its place in the sun due to tremendous growth, with its local market jumping from 2.5 percent to 7.4 percent.
Photo via eertrj.