Apple remains a strong example of a central tenet of Blue Ocean Strategy: The process of creating uncontested market space is not a one-time exercise, but rather a continuous stream of repeated differentiation. Most recently, with the introduction of its new iTouch, Apple seems positioned to take the lead in the ongoing convergence of the consumer tech sector. This time, via its iTouch product, Apple is blurring the lines between computers and consumer electronics, and, in doing so, has the potential to create for itself an entirely new Blue Ocean marketspace.
The full story describing how Apple continues to sidestep accepted industry boundaries is available here:
Since it first unveiled the iPhone more than a year ago, Apple has been heading down a new path. Having developed a version of the OS X operating system that runs not only on a Macintosh but also on a device that fits in your pocket, Apple has blurred the distinction between what we know of as a "computer" and what we think of as a "consumer electronics" device.
[Image via benjamin.romei.]