Blue Ocean Strategy is all about challenging conventional wisdom – questioning taken-for-granted assumptions, and overstepping industry boundaries. It’s a frame of mind of continuously questioning and searching for a different angle and fresh perspective. You can draw inspiration from everyday life, and train your mind by having a discerning view of the world around you. Consider the following bit of comic insight, as example of challenging conventional wisdom.
Driving to the treadmill
One would think that at health spas and fitness centers the choicest parking spots would be the ones furthest away, so as to get that little extra warm-up jog on the way in and cool-down strut on the way out. But no, people still vie to park as close to the entrance as possible. What could be the explanation? It must mean that getting exercise on the way to and from exercising is still considered rather excessive.
[Video via OkGo.]