Alas, there is no such thing as a magic wand in business. Blue Ocean Strategy does not claim to miraculously eliminate all risk of failure around new business ideas and strategy formation. Rather, it greatly mitigates risk by asking the right questions and providing a vigorous framework for testing ideas. Those that seek a risk-free formula, take note of the following story.
Many years ago a middle-aged man in France signed a contract with an octogenarian woman to take care of her by paying a fixed monthly sum for the rest of her life in exchange for inheriting her sizable estate upon her death. This seemed like a sound investment with little risk. However, as a result of the arrangement the man died destitute many years later, having completely exhausted his own life savings on supporting her. The woman in turn, went on to outlast him by decades, living to be well past a hundred years old, and in the process setting an all-time national longevity record.
[Image via kitsh]