“The overriding focus of strategic thinking has been on competition-based red ocean strategies …. To focus on the red ocean is therefore to accept the key constraining factors … and to deny the distinctive strength of the business world: the capacity to create new marketspace that is uncontested” (From pages 6 - 7 of Blue Ocean Strategy, co-authored by Professor W. Chan Kim and Professor Renée Mauborgne).
Recently the South Korean Ministry of Culture, Sports and Tourism revealed plans to inject USD 64 million into the serious games market, which Minister Yu In-Chon refers to as an “emerging blue ocean.” In fact, the blue ocean is so vast that according to the Korea IT Times the ministry's goal is to grow this marketspace to a value of USD 400 million by 2012.
From gameindustry.biz:
As you might have guessed, “serious” games are those which are developed for a primary purpose other than pure entertainment. While the Korean government has yet to make a specific announcement about gaming applications, they are likely to include medical simulations, educational titles and military simulations.
[Image via getCHU.]
