Inspired by the recent TED Talks, this week we feature the article “Leadership and Innovation Lessons” contributed by Cheenu Srinivasan. In the article, Mr. Srinivasan presents the story of “El Sistema” and its Blue Ocean Strategy-like approach which has positively affected the lives of over 350,000 children around the world by making “music by the masses for the masses.”
From “Leadership and Innovation Lessons” by Cheenu Srinivasan:
Rather than cramped class rooms for vocational training, he assembled children in open spaces to learn and practice classical music as a group. While classical music was hitherto the exclusive reserve of the wealthy and connected, that which he called classical music by the few for the few, he opened up entire new vistas of opportunity with his vision of music by the masses for the masses.
Watch the TED talk which inspired the article by clicking on the video image above.