One of the most exciting spheres of application for Blue Ocean Strategy is the realm of Social Capitalism. This explosive market space is at the intersection of successful business and lasting social impact. Traditionally these two spheres were considered separate, but the two can be pursued simultaneously via Blue Ocean Strategy. Periodically, we feature stories which illustrate stimulating ventures, ideas and concepts targeting this very market space.
This week we select the story: Evoke: A ten-week crash course in changing the world.
The goal of the ten-week long Evoke social network game is to help empower young people all over the world, and especially young people in Africa, to come up with creative solutions to our most urgent social problems. It’s like extracting the good qualities of video games and using them to help with positive, social change. Evoke is free to play and open to anyone, anywhere.
Do you know of other companies, organizations or business visionaries sailing along the intersection of good business and social good? Share your ideas with the Creating Blue Oceans Community.
[Video via VIMEO.]
