Blue Ocean Strategy is all about challenging conventional wisdom —
questioning taken-for-granted assumptions, and overstepping industry
boundaries. It’s a frame of mind of continuously questioning and
searching for a different angle and fresh perspective. You can draw
inspiration from everyday life, and train your mind by having a
discerning view of the world around you. Consider the following bit of
comic insight as example of challenging conventional wisdom. Why
is sports the only profession where businesses actively trade employees
with their direct competitors? There are frequent transactions between
professional teams swapping athletes around. But we never hear, for
example, of a high profile, veteran real estate agent being dealt from
one agency to another in exchange for a couple of young prospects.
[Image via Pop Art Machine.]
