Blue Ocean Strategy solutions work not only in the business sector, but in government, military and civil sectors too. Just ask Datuk Seri Najib Tun Razak, the Prime Minister of Malaysia, and a principal driver of Blue Ocean Strategy thinking for positive change in Malaysia, who recently announced a National Blue Ocean Strategy (NBOS) program to reduce crime, rehabilitate prison inmates at army camps, provide household assistance, ensure rural water supply and optimize vacant armed forces land for agriculture.
From the New Straits Times:
"Blue Ocean Strategy is a management tool which can be applied in the government's administrative context as it enables us to think out of the box with good results.
"It will be expanded to other initiatives," he said while launching the Communitisation Rehabilitation Programme at the army's Mahkota Camp here yesterday.
The Blue Ocean Strategy is a business strategy book first published in 2005, and written by W. Chan Kim and Renee Mauborgne.
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