In order to stay relevant in a fast and continuously changing environment, you need to be market driving rather than market driven. Market driven, no matter how responsive, is a reactionary stance. In contrast, market driving is proactive, creating spaces of lifestyle enrichment that did not exist before. Take, for example, the world’s biggest food group Nestle, which has launched an online program inviting pet owners to team up with their furry friends to lose weight.
Via Reuters:
Nestle's pet and people weight management units Purina and Jenny Craig worked together on "Project: Pet Slim Down," an online program available in the United States, the Swiss-based company said in a statement on Monday. Pet owners who sign up can obtain tips for exercising with their pet, record exercise taken, track weight loss and share photos with other users, Nestle said. On the website, users can follow five overweight cats and three dogs on their weight-loss journey via small movies and before-and-after pictures.
[Image via associatevets.]
