There is a growing recognition that creativity is a vital component for successfully handling unexpected, unprecedented and rapidly changing surroundings. As an example, the Bloomberg Businessweek article “What Chief Executives Really Want,” in May 2010, noted: “According to a new survey of 1,500 chief executives conducted by IBM’s Institute for Business Value, CEOs identify ‘creativity’ as the most important leadership competency for the successful enterprise of the future.” This very notion was reinforced recently by Mark Randall, chief strategist over at Adobe.
Watch the full video via the Wall Street Journal:
Many executives see creativity as the most important factor for future success in employees, according to Adobe chief strategist Mark Randall. ”It rated higher than integrity and global thinking,” he told an audience at The Next Web CxO Summit here.
But do executives really value creativity? And if they do, how can they bring it out?
[Image via opensourceway.]
