While there is no such thing as a perfectly and continuously satisfied consumer, there is such a thing as an infatuated consumer. As with personal relationships, infatuation occurs when consumers first come in contact with a product or a service that deeply resonates with them. Consequently they become temporarily blinded by any shortcomings or possible defects, and are in a trance of positive affiliation.
But no matter how much you are able to infatuate your customers at first, it will eventually wear off. Which gives you the golden platform to continue to innovate, to try to delight all over again, and to stay relevant to consumers.
Take, for example, a recent report on Facebook via Yahoo! News:
Are you just not as drawn to the social network comings and goings of your friends and family as you once were? If so, you're not alone: According to a new poll by Reuters and research firm Ipsos, roughly one-third of Facebook users are feeling pretty "meh" about the social network these days, and the sentiment seems to be growing.
The survey focused more on the potential monetization of Facebook than current user habits, but the data was telling in several ways. According to the poll of over 1,000 Americans, 80% of Facebook users have never purchased a product or service because of what they saw on the site, meaning that whatever advertising techniques companies are currently employing to grab your cash simply isn't working.
More on this very theme awaits you at the Slingshot website and in my book, Slingshot: Re-Imagine Your Business, Re-Imagine Your Life.
[Image via BirgerKing.]