What is the common link among all the companies that are successful in creating Blue Oceans? The answer can be distilled down to two words: Lifestyle enrichment. Companies that understand that they are not in the business of selling certain products or services, but rather in the business of delivering lifestyle enrichment to customers, are the ones that prosper. Blue Ocean Strategy helps to instill this perspective, and once it takes root, a company can continue to stay highly relevant to customers, drive lifestyle changes and continuously create blue oceans.
This kind of thinking is applicable across all industries, including one of the world’s oldest professions. Get your mind out of the gutter, I am talking here about the funeral business. I’ve previously written about a funeral home being converted into a multipurpose family center as well as gravestones with QR codes. The latest such development in this industry will see Starbucks products being served inside a South Carolina funeral home.
Watch the video above via USA Today.