Blue Ocean Strategy reminds us that few products and services are used in a vacuum. In most cases, other products and services affect their value. See how Amazon is creating a new value proposition for its customers in delivering their purchases while simultaneously lowering one of its greatest overall expenses.
Via the Wall Street Journal:
Amazon.com Inc. is doubling down to combat a problem that has long bedeviled online retailers: failed package delivery.
The Web giant has quietly installed large metal cabinets—or Amazon Lockers—in grocery, convenience and drugstore outlets that function like virtual doormen, accepting packages for customers for a later pickup. Amazon began putting lockers in Seattle, New York state and near Washington, D.C., about a year ago.
[Imagine via Wall Street Journal]