No company wants to venture beyond red oceans only to find itself in a blue puddle. The question is, how do you maximize the size of the blue ocean you are creating?
Here’s what Mark Pincus of the popular social gaming company Zynga has to say about tapping mobile and social in his effort to cast the widest blue ocean net. Via Venturebeat:
Pincus said his company goes head-to-head against rivals in existing game genres by making experiences more social and modifying them to suit consumer tastes after they ship. He says the result is usually an expansion of a game genre to many more consumers than what previously existed in the category. That effect, he says, is a blue-ocean strategy, not a red-ocean strategy (market-share battle)…
“The only way we are going to grow this industry is by creating new excitement, new mechanics, and new social,” he said. “The more investment, innovation, competition you are going to have, the faster we are going to move these genres.”
You can watch the entire chat with Mark Pincus above or at Venturebeat.