Tapping the Slingshot Framework to define, develop and deliver adventure experiences in the Caribbean with CHUKKA.
Recently I had the fun opportunity to lead a Workshop for senior executives of CHUKKA, the Caribbean’s leading adventure destination company. The experiential event combined an inspirational, mountain-top environment, intense learning and discussion, and fun activities. Its takeaway was to broaden CHUKKA’s strategic relevance, to help it take full ownership of the “It’s Time to Play” market position, as well as to co-create programs that teach people and businesses about the importance of continuous play.
This invigorating event, a sneak peak of which can be seen in the image above, took place over the course of 3 days, at prestigious Good Hope, Jamaica.
Brief intro of CHUKKA: The company is rooted in an entrepreneurial spirit, supported by strong family values, employee and partner loyalty and the best-trained staff in the Caribbean. Started in 1983, this year the company will operate 400,000 tours across 59 venues in Jamaica, Belize and Turks & Caicos Islands. CHUKKA was named the Caribbean’s Leading Tour Company by the World Travel Awards (WTA) in 2011, for the fifth consecutive year, and is is the only operator in the Caribbean capable of delivering exceptional experiences consistently, safely and reliably.
Look for more updates on CHUKKA’s progress here. In the meantime, you can get started creating an adventure of your own with CHUKKA via their website.