More than just good business

One of the most exciting spheres of application for Blue Ocean Strategy is the realm of Social Capitalism. This explosive market space is at the intersection of successful business and lasting social impact. Traditionally these two spheres were considered separate, but they can be pursued simultaneously via Blue Ocean Strategy. Periodically, I feature stories which illustrate stimulating ventures, ideas and concepts targeting this very market space.

This week I’ve selected the story of the partnership between The Coca-Cola Company and the quite appropriately named Slingshot water purification system that will help to address clean water issues in developing nations. Learn more in the video above via BusinessWeek.