Today I am pleased to share with you my latest article from my regular column in the World of Business Ideas (WOBI) Magazine. Through the example of a personal European family trip, the article provides a tangible example of the Slingshot concepts (lifestyle enrichment and new combination of existing components) as well as the key tenet of Blue Ocean Strategy (simultaneously achieving higher consumer value and lower cost).
Here is a brief excerpt from my article “A funny thing happened on my way to Budapest.” You can read the entire article at the WOBI website.
In late spring of 2010, I took my family on a holiday adventure across Europe. We rented a minibus and drove between the Languedoc wine region of France and Budapest, Hungary. Along the way I had the chance to experience the highway toll systems of different countries and note the stark differences. And here is the funny thing: The further we drove East, the more efficient and user-friendly they became.