Being market driven is no longer enough. You need to create your own market space that offers compellingly new enrichment to consumers rather than trying to react to the evolution of an unpredictable market. You have to be bold enough to be market driving rather than market driven in order to create legitimate lifestyle or workstyle enrichment in a fast-changing, continuously evolving environment.
PR Daily recently released a list of the 10 Most-Hated Companies. For those of you belonging to the school of thought that “no PR is bad PR” I doubt that the PR teams at these companies would agree with you right about now. Those of you who follow my posts regularly will perhaps note I have previously identified the strong need to shift to a market-driving mentality at 3 of the 10 companies on this list: Research In Motion, Nokia and Sears.
You can see the full list here.
[Image via the art of conversation.]