Strange as this may seem, get a glimpse inside Maersk Line, one of the world’s largest cargo shipping companies, for a lesson in social media. See how Jonathan Wichmann, who is in charge of the company’s social media presence, is defying conventional wisdom with his quick and nimble content strategy. In a very Slingshot-like way, it appears that Wichmann is helping Maersk to stretch the definition of the traditional shipping business and simultaneously expand its relevance. And Maersk has a whopping 650,000 facebook fans to prove it.
Here’s a brief excerpt. Enjoy the full story from friends over at PR Daily.
For years, executives at Maersk weren't exactly champing at the bit to get involved with anything social media related.[Image via Maersk Line.]
"It's a really conservative industry," Wichmann says. "For that reason alone, it's not the first thing they think about."
Even three years ago, the company just wasn't ready for social media, he says. It took an evolution of its mindset—having a new CEO come on board a few years ago helped—to get people thinking that the company's core values of care and uprightness could be linked to a certain openness in a field marked by a kind of secrecy.