By letting imaginations reign, challenging conventional wisdom and thinking in a counterintuitive manner, businesses can be market driving, deliver lifestyle enrichment and repeat infatuations of consumers.
To give you an inspirational boost to start re-imagining your business and your life in 2013, I share with you the recent Internet Trends Year-End Update by Martha Garvey, Digital Editorial Director at Ogilvy that highlights just a few of the things that were re-imagined in 2012 in the field of consumer technology. The report shows how desktops, keyboards, mice, operating systems, connectivity, landlines, knowledge sharing and photography have all been affected by Slingshot-like thinking.
Be sure to check out the full report here. And add the CreatingBlueOceans news feed to your favorite news aggregator to stay on top of the latest in creativity, innovation, Slingshot and Blue Ocean Strategy throughout the year.