I invite you to listen to the above track created by the European band Operentzia. It is part of the SLINGSHOT Music collection conceived to guide and enhance your enjoyment of my book, Slingshot: Re-Imagine Your Business, Re-Imagine Your Life.
The next installment from the SLINGSHOT Music collection is the song “Playing With An Accordion,” which complements the fourth chapter of Slingshot. In this chapter I showcase the visual tool that enables the flexible exploration of market spaces that an organization’s offering occupies:
- From the perspective of relevance, you need to keep your finger on the pulse of your offering without pause. Without it, your offering can rapidly become inconsequential to consumers.
- The Accordion Chart is a visual tool that allows you to define and expand the relevance of your offering.
- Accordion Charts serve as the platform for the application of unconventional thinking to your business. Specifically, they generate insights on how to drive relevance in the pursuit of infatuation and lifestyle enrichment for the broadest band of consumers possible.
- No matter how market driving your business may already be, you still operate within certain assumptions and mental boundaries. Accordion Charts help you to see where these limitations lie and how to overstep them.
Come back each week as a new song from SLINGSHOT music is featured. To get your own copy of the SLINGSHOT album, or for songs à la carte, have a look in the store. You can also sample additional music by Operentzia, the artists behind the SLINGSHOT album, on their YouTube page.