Listen to the track above by European band Operentzia. It is part of the SLINGSHOT Music collection crafted to guide you on this journey and enhance enjoyment of my book, Slingshot: Re-Imagine Your Business, Re-Imagine Your Life.
Now for the next installment from the SLINGSHOT Music collection, entitled “Lifestyle Enrichment à la carte,” composed as a complement to the second chapter of Slingshot, in which I discuss the following points as a premise for molding infatuated consumers.
- Companies must understand that they are not in the business of making a certain product or providing a certain service, but they are in the business of enriching people’s lives.
- Being relevant is much more important than being best in any traditional measure.
- You have to be bold enough to be market driving rather than market driven.
- To become market driving you don’t have to invent something completely new; instead you can repackage already existing components in a meaningful, new way.
Come back each week as a new song from Slingshot music will be featured. To get your own copy of the SLINGSHOT album, or for songs à la carte, have a look in the store. You can also sample additional music by Operentzia, the artists behind the SLINGSHOT album, on their YouTube channel.