I invite you to listen to the above track created by the European band Operentzia. It is part of the SLINGSHOT Music collection conceived to guide and enhance your enjoyment of my book, Slingshot: Re-Imagine Your Business, Re-Imagine Your Life.
The next installment from the SLINGSHOT Music collection is the song “Creating Blue Oceans”, complementing the fifth chapter of Slingshot in which I discuss Blue Ocean Strategy application.
- Blue Ocean Strategy is a systematic framework for transforming unconventional ideas into successful strategies.
- Blue Oceans are the vast market spaces beyond conventional frontiers, where the simultaneous pursuit of lower cost and differentiation leads to new demand creation.
- In contrast, Red Oceans are bound by limitations of conventionality that gobble up resources in head-to-head competition and endanger the strategic relevance of companies engaged in it.
- Economic upheaval and market frivolity further increase the imperative of creating Blue Oceans, because unprecedented times call for unconventional measures.
Come back each week as a new song from SLINGSHOT music is featured. To get your own copy of the SLINGSHOT album, or for songs à la carte, have a look in the store. You can also sample additional music by Operentzia, the artists behind the SLINGSHOT album, on their YouTube page.