I invite you to listen to the above track created by the European band Operentzia. It is part of the SLINGSHOT Music collection conceived to guide and enhance your enjoyment of my book, Slingshot: Re-Imagine Your Business, Re-Imagine Your Life.
The next installment from the SLINGSHOT Music collection is the song “Proof of the Pudding,” complementing the sixth chapter of Slingshot in which I answer the following questions via case studies demonstrating Slingshot-like application.
- Are consumers being infatuated?
- Does the offering create lifestyle enrichment?
- Does it overstep traditional boundaries and challenge conventional wisdom in a way that is market driving?
- Does the Accordion Chart reveal that the offering achieves a broader, more encompassing consumer utility and relevance?
- Does it embody Value Innovation as defined by Blue Ocean Strategy?
Come back each week as a new song from Slingshot music is featured. To get your own copy of the SLINGSHOT album, or for songs à la carte, have a look in the store. You can also sample additional music by Operentzia, the artists behind the SLINGSHOT album, on their YouTube page.