In my new weekly series of short, comic anecdotes in partnership with WOBI (World of Business Ideas), I set out to look at the world of strategy and innovation through humorous inquisitiveness. After all, having such a perspective is fuel for our creativity and imagination.
All businesses are subject to the unpredictable evolution of the market place. The danger you face is of misjudging or ignoring trends that can make your business become obsolete.
My first story “Will Your Business Be A Volcanic Casualty?” uses the story of ancient Pompeii as inspiration for businesses to continuously scan their horizons for both opportunity and danger. And once you have read and pondered the story, check out other great content available in English, Spanish and Italian on the WOBI site.