Blue Ocean moves can be done at all levels of an organization and with any dimension of an offering. Often the most powerful ones seem insignificant and simple in hindsight, but they unlock considerable consumer enrichment.
In my book I provide thought-provoking stories of creating blue oceans like the Pillow Concert, Disney’s FastPass and the Worst Swimmer in Olympic history. Here’s another exciting and relevant example, this time from a female entrepreneur creating a Blue Ocean success story through her series of networking events for women.
Check out the full, inspiring story:
I looked for what was missing. What many women said they needed. I listened when women said they hated networking. But why? That’s the best way to grow your business whether a startup or an established business. The challenge was how to create something that would benefit women in the form of networking yet still make money in the Blue Ocean. I figured it out with Fusion Tour.
[Imagine via SurreyFA.]