Today I share another update related to the Nano, a case study that is illustrative of the interlocking concepts presented in my book Slingshot: Re-Imagine Your Business, Re-Imagine Your Life. Both the Nano’s development process and package of attributes have defied auto industry conventionality. The sheer fact that Tata was able to create the world’s most affordable car without eliminating any consequential features is market driving and potentially lifestyle enriching. However, since Nano’s market introduction, Tata has been challenged with finding the best way to communicate and deliver its attributes to the public. So I am curiously following Tata’s efforts to unlock the Nano’s full potential.
In its latest bid to defy industry conventionality, Tata lowers the barrier to automobile ownership. Here’s how, via The Motley Fool:
India-based Tata Motors announced today that the cheapest car in the world, the Tata Nano, can now be driven off the lot with the swipe of a credit card.
With a $2,500 price tag,the Tata Nano has been lauded as an engineering innovation of the emerging market. This newest financial scheme further decreases the barriers to own by allowing customers to pay back their purchase at 0% interest over a 12-month period.
[Image via CarBlogIndia.]