“There’s no such thing as a permanently great company or a permanently great industry. All industries rise and fall as do companies. However, there are permanently smart strategic moves” —Kim & Mauborgne, Blue Ocean Strategy
The arrival of 3D printing — with its potential to wipe out entire industries — underscores the need for companies to remain relevant to consumers. You need to think about delivering lifestyle enrichment and continuously infatuating your consumers in order to sustain your relevance, as I write in my book Slingshot. After all, you can can be the best in your industry, but if your industry no longer matters to consumers because 3D printing provides an even more relevant, lifestyle-driving solution, then you are on your way towards the same fate as dinosaurs.
Via delaware online:
Once a science-fiction fantasy, three-dimensional printers are popping up everywhere from the desks of home hobbyists to Air Force drone research centers. The machines, generally the size of a microwave oven and costing $400 to more than $500,000, extrude layer upon layer of plastics or other materials, including metal, to create 3-D objects with moving parts.
Users are able to make just about anything they like: iPad stands, guitars, jewelry, even guns. But experts warn this cool innovation could soon turn controversial — because of safety concerns but also the potential for the technology to alter economies that rely on manufacturing.
“We believe that 3-D printing is fundamentally changing the manufacturing ecosystem in its entirety — how and where products are made and by whom,” said Peter Weijmarshausen, CEO of New York-based Shapeways, an online company that makes and sells 3-D printed products designed by individuals.
[Image via BusinessWeek.]