Many companies focus more on being the best rather than being the most relevant. It’s a dangerous obsession that prevents many from recognizing new opportunities. Nothing is more important than being relevant to your consumers and evolving your offerings to provide them with continuous meaning. Otherwise there is a serious danger of losing out on substantial new market opportunities and becoming inconsequential to consumers.
This seems to have been the case in recent years over at Yahoo!, but with the acquisition of Tumblr and potential acquisition of Hulu it seems that Yahoo! might be on the cusp of creating renewed relevance for consumers.
As the world waits to see if Yahoo will succeed in bringing Hulu into the Sunnyvale fold, it’s worth asking a long-term question about Yahoo and video. That question is this: Could Yahoo ever become the next major TV network — alongside ABC, CBS, Fox, and NBC?
[Image via Cnet.]