Blue Ocean Strategy is a systematic approach for transforming unconventional ideas into successful strategies.
Blue Ocean Strategy's core premise is the simultaneous pursuit of differentiation and lower cost in such a way that new demand is created. Although Blue Ocean Strategy sets forth a complete management blueprint from strategy formation to rapid implementation, change management, and organizational leadership, its basic tenets can be applied in your personal life as well.
Via Dating for Life:
Let’s look at another great business concept, “Blue Ocean Strategy,” which suggests that an organization should create new demand in an uncontested market space, or a “Blue Ocean”, rather than compete head-to-head with other suppliers in an existing industry.... When it comes to ANY individual, the key to growing in life is to understand your personality traits as they exist within your OWN particular universe and adapt to be the unique individual you deserve to be. Why is this so important?