Blue Ocean Strategy approach helps create reading revolution in South Africa
One of the most exciting spheres of application for Blue Ocean Strategy is the realm of Social Capitalism. This explosive market space is at the intersection of successful business and lasting social impact. Traditionally these two spheres were considered separate, but they can be pursued simultaneously via Blue Ocean Strategy. Periodically, I feature stories which illustrate stimulating ventures, ideas and concepts targeting this very market space.
Via The Independent:
Fundza has generated its own ‘blue ocean strategy’ and entered a market space that most business leaders would have otherwise walked away from due to its complexities, lack of information and questionable viability. Given South Africa’s history and the importance of developing the black youth, the Fundza books provide a unique way of dealing with social issues, facilitating education and engaging conversations of meaning. The stories are powerful; provide insight, awareness and hope.
[Image via marketmybook.]