Re-engaging our childhood creativity is not just an imperative part of successful business strategy formation. It is also an important part of a full consumer experience. See how Lego is creating life-long fans which they continuously re-infatuate and how child-like playing remains pivotal for the adults who grew up with Legos.
Via the Miami Herald:
Denmark-based Lego first sold their plastic bricks 55 years ago, and watched them grow into one of the world's most popular toys. But company officials say Mindstorms, designed for children but quickly snapped up by adults, changed their market.
"In the last 15 years, we have worked hard to balance the needs and wants of this shadow market while at the same time engaging kids," said Michael McNally, a brand director at LEGO Systems, Inc.
[Image via Robot Square.]