Unlock new value and lucrative revenue channels by turning customer pain points into points of infatuation.
Readers of my book Slingshot: Re-Imagine Your Business, Re-Imagine Your Life know that the airline industry is brimming with untapped potential to enrich the lives of customers. For many air travel is fraught with frustration and hassle, but what happens when we begin to identify those pain points and then to turn them into points of infatuation that actually create more fun, more thrilling, more simple, more comfortable, more liberating, more safe, more meaningful, more efficient and more harmonious experiences?
And voila, the “half-seat” concept is born. Via Skift:
Airlines could sell half-seats for 50% of the fare, and would find a new revenue opportunity because middle seats are the hardest seats to sell. (Presumably airlines could try to sell both halves of middle seats so two travelers could get extra room to spread out.)
….in addition to the revenue opportunity, airlines would save on fuel because there would take fewer passengers to fill the plane.
And the cabin crew would have fewer people to se