Thiel Fellow re-imagines traditional cup of java into topical caffeine spray.
The shortcut to meaningful innovation: You don’t necessarily have to invent something completely new; instead you can repackage already existing components in a meaningful, new way. A classic example is Starbucks — which I write about in my book Slingshot: Re-Imagine Your Business, Re-Imagine Your Life — rather than inventing anything profound it simply mimicked and repackaged.
A related example also comes from the world of caffeinated products in the form of a new body spray. Via BusinessWeek:
The big idea is to make caffeine palatable to people who get the jitters from coffee and energy drinks. Four sprays, the recommended dose, has less caffeine than a cup of coffee, Yu says. Since it’s applied to the skin, it’s absorbed steadily, avoiding the rush and the crash of a strong cup of joe. Yu’s father, who has a Ph.D. in bioorganic chemistry and owns his own lab in China, helped develop it.
[Image via TechCrunch.]