Blue Ocean Strategy is a systematic approach for transforming unconventional ideas into successful strategies.
Most of the time when I see a reference to Blue Ocean Strategy it is in a business context. Yet, as I write in Slingshot: Re-Imagine Your Business, Re-Imainge Your Life, there are numerous other exciting angles to consider: for example its application for personal and career development.
A recent article from TechVibes points out:
If you are able to differentiate yourself enough from another alternative then you really do not have any competition. Read the book Blue Ocean Strategy. If you deliver excellent work, are on time, and a pleasure to do business with, then why would anyone want to leave your services for another option. Your brand breeds or diminishes loyalty or makes competition irrelevant.
[Image via Fast Company.]