No matter what your market position is, whether you are an established market leader or a newcomer, it is to your strategic advantage to continuously challenge and redefine market standards.
Back at the beginning of the year I wrote about Maersk Line defying conventional wisdom through its quick and nimble social media strategy. At the time Maersk was stretching the definition of the traditional shipping business while simultaneously expanding its relevance and creating infatuated fans.
Examples of Maersk Line’s latest Slingshot-like maneuvers, including some recent social media feats, come via Reuters:
Now it plans to use social media to recruit help in tracking down lost containers. Its 550 ships on average lose some 18 containers a year and finding them is tough.
The project will allow people to photograph a container on a beach and upload the picture and serial number to Facebook or Instagram so that Maersk can retrieve it.[Image via maersklinesocial.]