Watch what happens when pain points are turned into points of infatuation.
My latest example of such an emotional transformation comes from Seoul where parking is so congested that each month drivers unnecessarily drive an extra 15 km and burn an extra liter of gas while trying to find a parking space. Quicker, easier parking means saving time and saving gas creating happier drivers and a healthier planet and, in a Slingshot-like way, the unique opportunity to transform a commonly overlooked pain point into a point of infatuation.
Thanks to Luca Leonardini, contributor and champion of meaningful innovation in Italy, for this tip. Watch the video above and you can also check out Luca's analysis in Italian here.