How do you define your business, and how can you stretch its definition to unlock new lifestyle enrichment for consumers?
A recent article describing the rising need for the planning and caretaking related to one’s digital assets upon death demonstrates the imminent formation of a massive, new marketspace — since death is still something that will eventually affect us all. The idea is to provide lifestyle enriching opportunities related to the ongoing and worry-free management of those digital assets.
Like most Americans, our loved ones will most likely access more than two dozen password-protected sites on different computers and a smartphones, storing and sharing the vulnerable, mundane, and whimsical details of life while connecting with family and friends. The average American values his or her digital assets, such as photo libraries, personal communication, and entertainment files, at about $55,000, a value based on sentimental attachments as well as financial investments in music, application, and software purchases. As we plan for inheriting the house and family keepsakes, we must include our digital lives as well. And, as we help our parents plan, we need to remember to take care of our own digital presence.
[Image via Wall Street Journal.]