In order to flourish, companies and organizations today must understand that they are not in the business of making a certain product or providing a certain service.
Rather they offer something much more encompassing, much more fundamental: they are in the business of enriching people’s lives. They are in the business of making people’s lives more fun, more thrilling, simpler, more comfortable, more liberating, safer, more meaningful, more efficient and more harmonious. This seemingly small shift in strategic thinking is huge. It allows companies and organizations to infatuate large groups of consumers and to do so continuously.
See how one company is using Slingshot-like thinking to re-imagine the traditional home smoke detector from an ugly, annoying white box into a device that actually enriches the lives of device owners.
Smoke detectors are an inconvenient fact of life for everyone. They’re required in all 50 states yet the technology has changed very little. When a battery runs low, the obnoxious beeping wakes everybody up at night and they end up getting their batteries torn out. And then there’s the even more sobering fact that 73% of all fire-related deaths are caused by a faulty or out of battery smoke alarms, according to the National Fire Protection Association.
[Image via IBN Live.]