Too often companies try to outrun competitors, rather than carving their own path and pursuing distinctive strategies.
When companies dare to continuously ask the 'what if?' questions, they no longer have to accept the undesirable consequences of a seemingly threatening situation. Instead, they can look for creative alternatives that may be very simple, even trivial, in hindsight.
Read my latest article in the Economic Times, India’s leading business publication, and ask yourself: “Does your business have the flexibility to adapt to unforeseen developments and to turn adversity into opportunity?”
There is an African proverb that goes like this:
Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed. Every morning a lion wakes up. It knows it must outrun the slowest gazelle or it will starve to death. It doesn't matter whether you are the lion or the gazelle. When the sun comes up, you better start running.
[Original image via Slingshot: Re-Imagine Your Business, Re-Imagine Your Life.]