There is an exciting shortcut to becoming market driving: you don’t necessarily have to invent something completely new; instead you can repackage already existing components in a meaningful, new way.
It is the common theme among many of the world’s top innovators, from Apple (blending technology with art), Cirque du Soleil (circus with theatre, ballet and opera), to Starbucks (centuries-old café culture with a quick-service model), and NetJets (airplane ownership with airline business travel). Today I share a comical example that represents an offshoot of this kind of thinking.
Noshing on letters and numbers is nothing new. We've been eating alphabet soup and cereal for years. But updating kids' food with tech-savvy symbols seems inevitable.
"Social media is all about conversation and we're confident Mashtags will resonate across various groups of people," Birds Eye brand manager Pete Johnson said in a statement. "We're constantly looking for ways to innovate and inspire consumers and hope that Mashtags will get people talking around the table and help to make mealtimes more enjoyable."
[Image via mysocialagency.]