It would not only be disarmingly fun but deeply meaningful in guiding our strategic thinking. Here is the connection: the basis of the most successful strategies is not outcompeting rivals, but rather creating your own game, your own market space. As the the role of creativity is given greater priority, see how select universities in the US are taking a refreshing new approach to the curriculum.
Via New York Times:
Once considered the product of genius or divine inspiration, creativity — the ability to spot problems and devise smart solutions — is being recast as a prized and teachable skill. Pin it on pushback against standardized tests and standardized thinking, or on the need for ingenuity in a fluid landscape.
“The reality is that to survive in a fast-changing world you need to be creative,” says Gerard J. Puccio, chairman of the International Center for Studies in Creativity at Buffalo State College, which has the nation’s oldest creative studies program, having offered courses in it since 1967.
“That is why you are seeing more attention to creativity at universities,” he says. “The marketplace is demanding it.”
[Original image from Slingshot: Re-Imagine Your Business, Re-Imagine Your Life.]