One of the most exciting spheres of application for Blue Ocean Strategy is the realm of Social Capitalism. This explosive market space is at the intersection of successful business and lasting social impact. Traditionally these two spheres were considered separate, but they can be pursued simultaneously via Blue Ocean Strategy. Periodically, I feature stories which illustrate stimulating ventures, ideas and concepts targeting this very market space.
This time around I’ve selected the story about a new type of bicycle, made almost entirely of cardboard, which has the potential for significant, positive change for the future of transportation.
"This is a real game-changer. It changes the way products are manufactured and shipped, it causes factories to be built everywhere instead of moving production to cheaper labor markets, everything that we have known in the production world can change," he said. Elmish said the cardboard bikes would be made on largely automated production lines and would be supplemented by a workforce comprising pensioners and the disabled.
He said that apart from the social benefits this would provide for all concerned, it would also garner government grants for the manufacturers.
[Image via Kottke.org.]